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What makes for a winning entry to UK Cloud Awards 2019?
By Jez Back, Chair of Judges UKCA 2019
As Chair of the Judges for UK Cloud Awards 2019, I wish to give all nominations the best opportunity to impress the judging panel. I urge you to read the following guidance to help you prepare your entry and how we will score.
Dealine for entries now extended until 1 Mar.
The All Important Terms & Conditions Please read the entry criteria carefully and answer the questions in the category that you are entering. For example, if we say that the product must have been released or had a major update on or after 1 November 2017, make sure that you evidence this. If you fail to do this your entry will not be considered and your effort wasted.
Simplify, Simplify! We urge you to avoid jargon and repetition. Use plain language that is easy to understand and evidences the strengths of your entry. Don’t just copy and paste material from your website or sales & marketing brochures. Focus on short, clearly articulated statements that have detail, with only 500 words, don’t waste your precious content space.
Evidence, Evidence, Evidence! Talk about outcomes – then prove them. Our industry exists not for the technology’s sake but for a positive impact for our customers – show us and delight us with facts and data. We love to read how technological excellence translates directly into business benefits for the end-customer - this will capture our attention. Entries with client testimonial and contact details for endorsement are powerful.
Be Authentic, Be Human! This applies especially for the projects and individual categories. We want to hear about the aims of the project or the journey of the individual. We especially want to see what challenges were encountered and how they were overcome. We know that life is not perfect, we know that no projects or deliveries go without a hiccup on the way. Use this to bring your story to life, to celebrate your success and to connect with the judging panel.
I look forward to reading your submissions and celebrating the growth and successes in our industry.
*This is an extract from the full guidance on UKCA 2019 submissions which can be found at
About the Author:
Jez Back is a senior level consultant for C-Level for Cloud Technologies. He has featured on several televised interviews as a thought leader in Cloud and also in mainstream print. He has also a regular panellist and speaker at several international events on the subjects of cloud technology, digital transformation and Technology Trends. In addition, Jez is an active contributor and certified professional member of the Cloud Industry Forum.
He is the principal author of 5 major published thought leadership pieces including “Capitalising Your Cloud” which has a had a direct influence on many public and enterprise class cloud providers to address some of the financial barriers to entry for many clients.
Regularly working with C-Suite executives to Solution Architects, he routinely operates in a complex stakeholder landscape balancing deep business and technical skills. He has helped businesses form ecosystems with technology partners to deliver business transformations using Cloud Technologies as an enabler.