Using Kemp within Cloud Platforms - Azure | Cloud industry forum

Using Kemp within Cloud Platforms - Azure

By Tim Swainson | Cloud & Service Provider Sales Manager, Kemp

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Cloud for many is being used to locate their business applications, offering a swift transition from office to home working along with greater organisational agility allowing for business to continue as usual while providing easier scalability.

While Cloud providers can deliver many tools to ensure effect use, Load Balancers are still recommended from Third parties to ensure the correct level of availability, accessibility and security are delivered.

Kemp Conversation Guide –

Using Kemp within Azure

What’s in this (conversation) guide?

i. Introduction to Kemp
ii. State of AX Public / Hybrid / Multi
iii. Benefits of Kemp for Azure

1. Web Application Firewall
2. Geographical Load Balancing
3. Authentication & SSO
4. Central Management for Hybrid & Multi Cloud
5. Deployment Templates
6. Award Winning Service

iv. Why Kemp in Azure?
vi. Kemp Opex Licence Model
vii. How to contact Kemp

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i. Introduction to Kemp

Since the founding of Kemp in 2000, Kemp has been a consistent leader in innovation with many industry firsts: High performance virtual load balancer/application delivery controller (ADC), application-centric software-defined networking (SDN) and network function virtualization (NFV) integrations, innovative per- app ADC deployment and licensing models, third-party ADC and load balancing analytics, and true platform ubiquity that can scale load balancing to support enterprises of every size and workload requirement.
Our mission is simple: Provide invisible technology with a visible impact, making it easy for our customers to power an always-on Application eXperience, otherwise known as AX. Kemp has fully-embraced the idea of AX, not only as a new kemp.ax domain, but as a symbol for the positive outcome which customers can achieve by implementing Kemp's next-generation load balancing solutions.

Whether you are an Enterprise, Service Provider or DevOps professional, the Kemp 360 platform supports hundreds of use-cases across any combination of platform types, including physical, virtual, cloud, or multi- cloud environments.

A Message from Kemp Cloud and Service Provider team
2020 is a year many of us will refer to, learning from the way in which many did (or in some cases) did not respond to unprecedented times; Business’s faced the need to react overnight in order to deliver an acceptable level of norm, remote working and use of cloud in its many forms has been the continued response for many. Tools such as load balancers or Application Delivery Controllers can be used to maintain application access; security and connectivity playing a vital part. This document has been provided to bring some of these key areas into a quick and easy to access guide, for a more detailed overview we invite you to access a trial and reach out to a Kemp team member in your region.

ii. State of AX in the Public / Hybrid / Multi Cloud

Migration to the Cloud is not an all or nothing - while we see lots of noise around cloud migration, there are many organisations who will not be moving applications to the cloud (for a variety of reasons – such as data residence, application agility, etc) leaving organisations and Service Providers with the challenge of managing applications locally; along with cloud-native applications and traditional applications in the cloud
- Can your existing hardware load balancer provide this level of management? Application Experiences and challenges in multi-cloud environments are faced by all organisations – especially when using two or more public clouds (such as Azure and AWS), as well as private cloud infrastructure. Operational issues - such as integration and managing third party cloud environments, along with siloed management options brings complexity, latency and restrictions in catering for unique needs; along with a distinct lack of the much- needed skill sets for successful deployment.
Organizations are facing a range of challenges in maintaining Application eXperience. Kemp provides a distinct advantage when it comes to licensing, agility and the scalability benefits of per-application load balancers - some of these benefits which have yet to be fully realized – until now! Many commercial load balancers are seen as unnecessarily complicated to configure, as well as lacking in required baseline features thus further increasing the time, complexity and resources required to up-skill, troubleshoot, test and deliver such infrastructure.

Below you will find a guide which provides insightful detail raising 12 key points from independent research analysts pertaining to cloud and associated experiences. Access the full State of AX Report

iii. Benefits of Kemp for Azure

When it comes to deploying your workloads in to public cloud services available from Azure, you will benefit from tooling which may allow you to partially simplify your transformation journey therefore ensuring Application uptime and security procedures are maintained across existing, as well as new Cloud platforms. Although Kemp were the first accredited load balancing solution to be offered within the Azure Marketplace understandably Microsoft (within Azure) also offer Load Balancing features too.

For the comprehensive list of features please visit - Kemp & Azure Feature Comparison

iii. Benefits of Kemp for Azure Deployments

Whether your use of Cloud is for full cloud transformation, a failover or disaster recovery location; or if you are still in the early stages of a cloud journey whilst the hybrid option meets your needs - then Kemp’s simplified licence options allows you to combine several key functional requirements which are available from Kemp in the Azure Marketplace. This allows you to consume a feature-rich load balancer in a highly available configuration all deployed on one Azure account. Combining Kemp’s load balancing and security capabilities in Azure and across your alternative cloud and hosted Datacentre locations with a central management console is the first step to ensuring you have a straightforward birds-eye view of your application infrastructure. Ensuring that they are always accessible - no matter in what location whilst removing connection challenges you may face. On another note - Cloud Native load balancers will also incur a charge for the data which they process, this cost is significantly reduced when using a Kemp solution. Let’s take a look in more detail at some of the features included in Kemp’s LoadMaster product.
1. Web Application Firewall
2. Geographical Load Balancing
3. Authentication & SSO
4. Central Management for Hybrid & Multi Cloud
5. Deployment Templates
6. Award Winning Service

iv. Why Kemp in Azure

Cloud Native Versus Kemp – See the presentation from Frank Yue (Kemp’s Principle Application Experience Architect) where he comprehensively compares the features and costs of Cloud Native load balancing options with Kemp.

Kemp’s Opex License Models

Video Overview - Kemp OPEX Licence model

  • The SPLA (Service Provider Licensing Agreement) licensing model enables Service Providers to deliver dedicated load balancing services to all sizes and types of organisations. Allowing customers the flexibility to move up and down billing tiers, according to their needs, at the same time as guaranteeing Service Providers a healthy monthly profit margin typically with no upfront costs.
  • Kemp’s Metered License agreement allows customers the flexibility to dynamically meet any traffic or deployment requirement, whilst only paying for what they actually use across each instance of LoadMaster. With Metered Licensing, Kemp measures the sum of the peak traffic across all instances as the billing metric, with no restriction on the number of LoadMaster instances deployed.
  • Kemp’s Pooled Licencing option provides a fixed capacity of throughput, paid for monthly, from which customers can deploy as many Load Balancing instances as they require across their Enterprise. Licences can be provisioned and de-commissioned dynamically to meet changing demands on the fly.

How to contact Kemp Kemps Global Locations


Tim Swainson

About Tim Swainson: Tim Swainson has a background in cybersecurity, spanning 15+ years at resellers, managed service providers and distributors. He now represents Kemp to the UK channel of cloud, hosting and service providers, ensuring Kemp's flexible offering of subscription, pay-as-you-go and consumption-based license models are accessible to all.

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