The critical role of Channel in driving Cloud adoption | Cloud industry forum

The critical role of Channel in driving Cloud adoption

Today, 63 per cent of the IT Channel (for the purpose of this report defined as Managed Service Providers, Systems Integrators and technical VAR’s) in the UK and Ireland claim to offer Cloud-based services for their customers. Over the last 30 months that represents just a 2 per cent increase in the number of organisations offering Cloud Services to their customers and most of the Channel is currently focused on selling SaaS as the primary Cloud delivery model, and the most common business model is to offer a blend of own-brand solutions alongside reselling third party solutions.

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