Business Development Insights - Suppliers are morphing
Today, Enterprises considering their investments in ICT place productivity improvements ahead of cost reduction. Buyers are spending differently to achieve the business advantages on offer. As a result, the flow of cash between buyer and supplier is shifting.
These trends are fuelling grass-roots change right across the supply chain. The market is fragmenting.
Whether you are buying ICT or selling it, getting to grips with this roller coaster of change is vital.
Buyers seeking to exploit ICT are reaching out with uncertainty to a broader base of suppliers. They are uncertain about the right technologies to put into the cloud and how best to invest their budgets. We call it unstructured demand.
Fulfilling unstructured demand requires a host of specialist expertise from all over the ICT stack Use this report to check out how you stack up and key insights that can support you.