By Rebecca Hennessy
Director of Market Strategy Experian, Data Quality UK&I
Consumer attitudes towards data management are outpacing business’ readiness to respond. However, 2017 could mark an important step towards more transparent data management processes that meet the changing macroeconomic trends
The rapid adoption and development of technological innovation means that we now live in a world built on data. Providing data as part of an interaction with brands has become so familiar to us – whether it’s to utilise apps to plan a journey like Citymapper, access content or pay online – our awareness of this data exchange has grown greatly. These exchanges have become ingrained in our behaviours and as a result, data is everywhere. Organisations of all shapes and sizes are in possession of more consumer information than ever before. With this comes greater responsibility and an onus on businesses to have effective processes in place to manage their data.